Structural Organization Of The 21st Century Companies - A Brief Literature Review

While the concept of structural organization and its main result, the organizational structure, has been studied extensively in the last decades, this paper aims to present a brief review of this area, while underlining some shortcomings of these aspects in the wake of the changes created by the 21st Century business environment. The article underlines the importance of developing a good organizational structure, it presents the concept and components of the organizational structure, as presented by different authors and different approaches, as well as underlining the main methods of designing the organizational structure of a company. This article discusses the pros and cons of each of these aspects in the context of the need for change, in the wake of an ever technological and online communication-based market, were the customer is the main interest of the company. We further underline the importance of adopting and adjusting the organizational structure, in a flexible and efficient manner, in order to meet the challenges of the 21st Century customer (individual and industrial) that wants and needs personalized products or services that cater to their desires.