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The Competitiveness Through Communication: Case Study: The European Cultural Capitals

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Author Info

  • Ilie Rotariu

    ()
    (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)

Abstract

Competitiveness is usually linked to lowest price, higher profit. In postmodern economies, where “experiences” are produced and dealt the price is only on element, not the most important. The case study “European Cultural Capitals” is made on Sibiu 2007 experience: Sibiu, as a community, as a town have had to prove a better competitiveness when it has applied to have the honor and its competitiveness is measured by specific indicators in comparing with former European Cultural Capitals. The paper analyze some indicators that can measure the competitiveness in such a field.

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File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/228rotariu.pdf
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Bibliographic Info

Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.

Volume (Year): 2 (2007)
Issue (Month): 2 (October)
Pages: 65-73

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Handle: RePEc:blg:journl:y:2007:v:2:p:65-73

Contact details of provider:
Postal: Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania
Phone: 004 0269 210375
Fax: 004 0269 210375
Email:
Web page: http://economice.ulbsibiu.ro/
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Related research

Keywords: competitiveness; communication; european cultural capital;

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