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The Role Of The Brand In Bringing Competitive Advantages

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  • Camelia Apostu

    ()
    (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)

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    Abstract

    No product, service or company can keep, in our days, competitive advantages on long terms. Technology, globalisation and the access at information make like every product or service can be retorted in a very short time. The only real good that a company owns is that good from the consumer’s mind. The only real good is the brand. The brand can also be named the marketing’s heart. Marketers say that using the brand is the art and the key of marketing.

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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/221apostu.pdf
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    Bibliographic Info

    Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.

    Volume (Year): 2 (2007)
    Issue (Month): 2 (October)
    Pages: 5-7

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    Handle: RePEc:blg:journl:y:2007:v:2:p:5-7

    Contact details of provider:
    Postal: Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania
    Phone: 004 0269 210375
    Fax: 004 0269 210375
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    Web page: http://economice.ulbsibiu.ro/
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    Related research

    Keywords: brand; competitive advantage; loyalty; brand`s capital;

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