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Shaping Competitive Advantage For Agroecologic Products

Author

Listed:
  • Oana Stanciu

    (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)

Abstract

A competitive advantage exists when the company is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. In order to develop a competitive advantage, the company must have resources and capabilities that are superior to those of its competitors. Resources such us patents and trademarks, proprietary know-how, reputation of the firm, brand name , are the firm specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily . Classification-JEL: M21, O13

Suggested Citation

  • Oana Stanciu, 2006. "Shaping Competitive Advantage For Agroecologic Products," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 1(1), pages 51-55, October.
    • Handle: RePEc:blg:journl:y:2006:v:1:p:51-55
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/115stanciu.pdf
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    More about this item

    Keywords

    competitive advantage; agroecologic products; cost advantage;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products

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