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Traditional Products And Their Role In The Development Of Smes

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  • TODERICIU Ramona

    (Lucian Blaga University of Sibiu, Romania)

  • MUSCALU Emanoil

    (Lucian Blaga University of Sibiu, Romania)

Abstract

In the past years, the role of traditional products in the European economy has greatly increased, firstly through the supply of essential products and services for the local communities, but also through the creation of new work places in all the EU countries, including Romania. 99,1% of traditional products are being produced in our country in small and micro-enterprises, with a small number of employees, and which use traditional recipes, passed down from generation to generation - and the secret of which is kept strictly within the family. This paper aims to demonstrate the importance of developing these small businesses which produce and sell traditional products in Romania, and to analyse the perspectives of development of the consumption of these products and present the scientific results following a study of the Central Region of Romania regarding the consumption of these products, the purchase, factors that influence consumption and preferences of consumers as regards to traditional products - the research has be done within the Postdoctoral School for Zoo-technical biodiversity and Food biotechnologies based on Eco-Economy and Bio-economy necessary for Eco-sanogenesis.

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File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/7312todericiu&muscalu.pdf
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Bibliographic Info

Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.

Volume (Year): 7 (2012)
Issue (Month): 3 (December)
Pages: 149-159

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Handle: RePEc:blg:journl:v:7:y:2012:i:3:p:149-159

Contact details of provider:
Postal: Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania
Phone: 004 0269 210375
Fax: 004 0269 210375
Email:
Web page: http://economice.ulbsibiu.ro/
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Related research

Keywords: traditional products; SMES; competition; cultural identity; traditional recipes; rural area;

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