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An empirical analysis of strategy types

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  • Craig Galbraith
  • Dan Schendel

Abstract

Using the PIMS SPIYR data base, which pools cross‐section and timeseries data, an empirical study to identify business strategy types was undertaken. Using a two‐stage methodological approach combining principal component and cluster analysis on both a consumer products and an industrial products data base, two sets of strategy typologies were identified. Six strategy types were identified for consumer products: (1) harvest, (2) builder, (3) cashout, (4) niche or specialization, (5) climber, and (6) continuity. For industrial products, four strategy types were identified: (1) low commitment, (2) growth, (3) maintenance, and (4) niche or specialization. A discussion of the characteristics of each strategy type is offered.

Suggested Citation

  • Craig Galbraith & Dan Schendel, 1983. "An empirical analysis of strategy types," Strategic Management Journal, Wiley Blackwell, vol. 4(2), pages 153-173, April.
    • Handle: RePEc:bla:stratm:v:4:y:1983:i:2:p:153-173
    DOI: 10.1002/smj.4250040206
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