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The rise and fall of a market leader: Frozen foods in the U.K

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  • Oliver Heil
  • Paul Geroski
  • Tassos Vlassopoulos

Abstract

This paper explores the nature of competitive assets that are based on control of part of a market's infrastructure using a case study of the U.K. frozen food market. Following an argument due to Stigler, the thesis of the paper is that such assets are inherently transitory, and that positions of market leadership based on them tend to erode. This argument is consistent with the experiences of Birds Eye during the post‐War period.

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  • Oliver Heil & Paul Geroski & Tassos Vlassopoulos, 1991. "The rise and fall of a market leader: Frozen foods in the U.K," Strategic Management Journal, Wiley Blackwell, vol. 12(6), pages 467-478, September.
    • Handle: RePEc:bla:stratm:v:12:y:1991:i:6:p:467-478
    DOI: 10.1002/smj.4250120607
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    Cited by:

    1. Ronald Klingebiel & John Joseph, 2016. "Entry timing and innovation strategy in feature phones," Strategic Management Journal, Wiley Blackwell, vol. 37(6), pages 1002-1020, June.
    2. Siva M. Kumar & K. R. Jayasimha, 2019. "Brand verbs: brand synonymity and brand leadership," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 110-125, March.

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