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Statistiek en Marktanalyse: Inleiding tot de Statistische Dag 1957

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  • G. A. Kohnstamm

Abstract

It is only seldom that one can collect sufficient statistical data to effect concrete market researches asked for. Therefore the main problem for the market analyst is on the one hand how to obtain, with reasonable efforts, the figures he needs, and on the other hand, how to arrange them in such a manner that it is possible to deduce from them conclusions that form reliable “tools for management”. After a preliminary speech to introduce the subject of the “Statistische Dag”, the author treats some market‐research problems with which a Netherlands exporter of raw materials for the textile industry has to contend.

Suggested Citation

  • G. A. Kohnstamm, 1957. "Statistiek en Marktanalyse: Inleiding tot de Statistische Dag 1957," Statistica Neerlandica, Netherlands Society for Statistics and Operations Research, vol. 11(2), pages 55-62, June.
    • Handle: RePEc:bla:stanee:v:11:y:1957:i:2:p:55-62
    DOI: 10.1111/j.1467-9574.1957.tb00019.x
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