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Entry and Intra-industry Mobility in the UK Car Market

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  • Geroski, P A
  • Murfin, A

Abstract

This paper examines the pattern of entry across three segments of the U.K. car industry, 1958-83. A probit model of the entry decision is developed in which expected post-entry profits depend on expected post-entry advertising shares (and other factors) in a firm, market segment and time dependent manner. Applying this model to data for 17 firms in three market segments, the authors results suggest that late comers into the market were able to achieve far more market share penetration than first movers for a given share of advertising expenditure. The authors also uncover evidence that prior experience elsewhere in a market may have had a small effect on entry into any particular segment, and, in particular, that de novo entrants may have been sufficiently disadvantaged to have had to postpone entry for at least a year. Copyright 1991 by Blackwell Publishing Ltd

Suggested Citation

  • Geroski, P A & Murfin, A, 1991. "Entry and Intra-industry Mobility in the UK Car Market," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 53(4), pages 341-359, November.
    • Handle: RePEc:bla:obuest:v:53:y:1991:i:4:p:341-59
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    Cited by:

    1. Geroski, P. A., 1995. "What do we know about entry?," International Journal of Industrial Organization, Elsevier, vol. 13(4), pages 421-440, December.
    2. Geroski, Paul A & Mazzucato, Mariana, 2001. "Advertising and the Evolution of Market Structure in the US Car Industry," CEPR Discussion Papers 2860, C.E.P.R. Discussion Papers.
    3. Martínez Sidón, Gilberto & Saavedra Leyva, Rafael Eduardo & Morones Carrillo, Ana Lourdes, 2020. "Capital Social como factor de emprendimiento en los países de la OCDE: implementación de un modelo con datos de panel || Social Capital as an Entrepreneurship Factor in OECD Countries: Implementation ," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 30(1), pages 312-326, December.
    4. Alan Collins & Richard I.D. Harris, 1999. "Downsizing and productivity: The case of UK motor vehicle manufacturing 1974-1994," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 20(5), pages 281-290.
    5. Varela-Irimia, Xosé-Luís, 2012. "Profitability, uncertainty and multi-product firm product proliferation: The Spanish car industry," Working Papers 2072/181403, Universitat Rovira i Virgili, Department of Economics.
    6. Goppelsroeder, Marie, 2009. "Entry in Collusive Markets: An Experimental Study," MPRA Paper 14707, University Library of Munich, Germany.

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