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The Beta‐Binomial Model for Consumer Purchasing Behaviour

Author

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  • C. Chatfield
  • G. J. Goodhardt

Abstract

A model for consumer purchasing behaviour is proposed which is based on the beta‐binomial distribution. The model is tested for several non‐durable consumer products, and the results give insight into discrepancies from a previously used model based on the negative binomial distribution (NBD).

Suggested Citation

  • C. Chatfield & G. J. Goodhardt, 1970. "The Beta‐Binomial Model for Consumer Purchasing Behaviour," Journal of the Royal Statistical Society Series C, Royal Statistical Society, vol. 19(3), pages 240-250, November.
    • Handle: RePEc:bla:jorssc:v:19:y:1970:i:3:p:240-250
    DOI: 10.2307/2346328
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    Cited by:

    1. David A. Swanson & Jack Baker, 2019. "Estimating the underlying infant mortality rates for small populations: an historical study of US counties in 1970," Journal of Population Research, Springer, vol. 36(3), pages 233-244, September.
    2. Jianjun Zhang & Lei Yang & Xianyi Wu, 2019. "Polya tree priors and their estimation with multi-group data," Statistical Papers, Springer, vol. 60(3), pages 849-875, June.
    3. Cody R. Philips & Robert C. Garrett & Alan J. Tatro & Thomas J. Fisher, 2021. "An analysis of crash-safety ratings and the true assessment of injuries by vehicle," Computational Statistics, Springer, vol. 36(3), pages 1639-1660, September.

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