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Trust in Business to Business Relationships: An Evaluation of its Status

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  • Keith J. Blois

Abstract

The concept of trust has been used in a growing number of empirical and theoretical marketing studies of business to business relationships. Examination of a number of influential studies indicates a lack of clarity in their conceptualization of trust. The nature of this lack of clarity is examined and it is proposed that there are a number of features of trust which account should be taken of when conducting such studies.

Suggested Citation

  • Keith J. Blois, 1999. "Trust in Business to Business Relationships: An Evaluation of its Status," Journal of Management Studies, Wiley Blackwell, vol. 36(2), pages 197-215, March.
  • Handle: RePEc:bla:jomstd:v:36:y:1999:i:2:p:197-215
    DOI: 10.1111/1467-6486.00133
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