The Management Of Meaning In The Polish Crisis[1]

The concept of ‘organizational culture’ proves to be fruitless when applied to organizations in socialist economies. Instead, this paper focuses on a more general relationship between organizational life and the cultural context of organizing. Three examples illustrate the proposed approach. In the first, the Polish ‘propaganda of success’, used in the years 1970–80 by the ruling élite, is analyzed as a case of the use of ideology to manage the meaning shared by participants in economic life. In the second, the battle between the government and the Solidarity movement is interpreted as a battle over meanings. In both examples, the successful management of meaning demands the fit between ideology and national culture. The third example, contrasting Polish and American myths about the origins of organizational effectiveness, shows how everyday organizational life is embedded in the historical and cultural context of a given country. The paper ends with a proposal to concentrate further research efforts on the complex relationships between organizational control and culture.