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The changing role of fairs in the long eighteenth century: evidence from the north midlands1

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  • IAN MITCHELL

Abstract

Despite the recent interest of historians in retailing and distribution, little attention has been paid to fairs. It has often been assumed that by 1800 they were mainly occasions for entertainment. Using a range of sources and focusing mainly on the north midlands, this article argues that many fairs remained significant during the eighteenth century for agricultural marketing, some business and financial transactions, and retailing. By the early nineteenth century, rapidly changing economic conditions, coupled with changed attitudes, threatened these traditional roles and fairs had to adapt or face inevitable decline.

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  • Ian Mitchell, 2007. "The changing role of fairs in the long eighteenth century: evidence from the north midlands1," Economic History Review, Economic History Society, vol. 60(3), pages 545-573, August.
    • Handle: RePEc:bla:ehsrev:v:60:y:2007:i:3:p:545-573
    DOI: 10.1111/j.1468-0289.2006.00372.x
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    1. Westerfield, Ray Bert, 1915. "Middlemen in English Business, 1660-1760," History of Economic Thought Books, McMaster University Archive for the History of Economic Thought, number westerfield1915.
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    Cited by:

    1. Jon Stobart & Lucy Bailey, 2018. "Retail revolution and the village shop, c. 1660–1860," Economic History Review, Economic History Society, vol. 71(2), pages 393-417, May.
    2. Ram N. Acharya & Jay Lillywhite, 2021. "The Role of Push and Pull Motivations on Satisfaction and Consumer Loyalty to Agricultural Fairs," Agriculture, MDPI, vol. 11(10), pages 1-14, September.
    3. Acharya, Ram, 2016. "Motivation, Attitude, and Participation in Agricultural Fairs," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235916, Agricultural and Applied Economics Association.

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