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Theatre Critics And Theatregoing

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  • Ian Senior

Abstract

The paper considers the impact of theatre critics on the West End's main theatres in 2003. The model takes account of the newspapersapos; circulations, the proportion of readers who are theatregoers, the nature of the different reviews and the size of theatres in question. Using a sample of 32 productions with open‐ended runs, the net financial influence of the reviews in 2003 is estimated at £18.7 million, equivalent to 6.3% of the Society of London Theatre's box office takings for the year.

Suggested Citation

  • Ian Senior, 2004. "Theatre Critics And Theatregoing," Economic Affairs, Wiley Blackwell, vol. 24(2), pages 65-69, June.
    • Handle: RePEc:bla:ecaffa:v:24:y:2004:i:2:p:65-69
    DOI: 10.1111/j.1468-0270.2004.00478.x
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