IDEAS home Printed from https://ideas.repec.org/a/bjz/ajisjr/2396.html
   My bibliography  Save this article

Dependency on TikTok and Social Alienation Among Gen Y & Z

Author

Listed:
  • Mohammed Mostafa Refaat Moharam
  • Taniya Mukherjee

Abstract

The current generation is biased to social media and has shown great inclination towards social networking apps like Facebook, Instagram or video sharing app TikTok. These services offer significant opportunities to the user to showcase their creativity. However, it is also noted that exposure to these apps has inculcated adverse effects on their attitude making them alienated from individuals and groups. This study investigates the various effects of this video sharing app on the attitudes of the user through survey research method. The designed model tries to explain the levels of social alienation through the concepts of correlation and hypothesis testing between the various variables. The data has been collected from a section of the Bahraini society through questionnaire and the likert scale data has been transformed and analyzed using statistical software.

Suggested Citation

  • Mohammed Mostafa Refaat Moharam & Taniya Mukherjee, 2023. "Dependency on TikTok and Social Alienation Among Gen Y & Z," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, May.
    • Handle: RePEc:bjz:ajisjr:2396
    DOI: https://doi.org/10.36941/ajis-2023-0063
    as

    Download full text from publisher

    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/13304
    Download Restriction: no
    File URL: https://www.richtmann.org/journal/index.php/ajis/article/view/13304/12893
    Download Restriction: no
    File URL: https://libkey.io/https://doi.org/10.36941/ajis-2023-0063?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjz:ajisjr:2396. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Richtmann Publishing Ltd (email available below). General contact details of provider: https://www.richtmann.org/journal/index.php/ajis .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.