Rebranding the Electoral Process in Nigeria’s Fourth Republic (1999-2019): Constraints and Prospects of the Independent National Electoral Commission

Nigeria continued to dominate both national and international political discourse as a model of democracy for the rest of Sub-Saharan Africa immediately after the successful conduct of the 2015 general elections that saw for the first time peaceful conduct of elections and transition from one civilian administration to the other and which brought the opposition party to power without violence or bloodshed. However, following the conclusion and outcome of the 2019 general elections, the perception of Nigeria has changed from being a beacon of hope for democratic Africa to being an amazement to Political scholars and commentators who find it difficult to unravel how she failed to consolidate the gains of the 2015 general elections and to emerge stronger as a democratic nation. This study leverages the governance approach, and explores the need to rebrand the electoral process for enhanced democratic governance in Nigeria. It examines the need for a healthy synergy between the electorate, the political class, political parties and the institutions of government for inclusive nation building. It adopts both the qualitative and quantitative methods of research in its exploration between 1999 and 2019. It takes a critical look at what has become characterized as Nigeria’s ‘brand of politics’- which is essentially corrupt, violent, and manipulative of the wishes of the people. The work argues that except the electoral process is rebranded in line with acceptable international best practices of democratic culture where the will of the people is seen to prevail, political apathy may persist.