IDEAS home Printed from https://ideas.repec.org/a/bjx/jomwor/v2023y2023i3p1-8id247.html
   My bibliography  Save this article

The Analysis of Factors Contributing to the Success or Failure of New Product Development

Author

Listed:
  • Francesco Mosca
  • Roberto Salvaderi
  • Thomas Hasselström

Abstract

Developing new products and staying ahead of the competition is critical for the survival of companies in a competitive environment. There are many factors affecting a product's chance of success in these environments, such as the company business model, the product type, the company's organisational structure and so on. The objective of this study was to define the relative importance (weights) of 19 factors that FMM companies can use to measure the success or failure of the new product development (NPD) they launch. We used group decision-making with the analytical hierarchy process (AHP) and considered three methods of handling the responses of outliers (DMs whose opinions differed from the majority). The results showed that customer satisfaction, proportion of total sales by new products, influence on the overall profit of the company, and growth of demand for the company products were the most important factors for measuring the success of innovation. However, it can happen that weight assignment methods produce very different rankings of factors and this situation can be challenging for the decision analyst.

Suggested Citation

  • Francesco Mosca & Roberto Salvaderi & Thomas Hasselström, 2023. "The Analysis of Factors Contributing to the Success or Failure of New Product Development," Journal of Management World, Academia Publishing Group, vol. 2023(3), pages 1-8.
    • Handle: RePEc:bjx:jomwor:v:2023:y:2023:i:3:p:1-8:id:247
    as

    Download full text from publisher

    File URL: https://managementworld.online/index.php/mw/article/view/247/245
    Download Restriction: Access to full texts is restricted to Journal of Management World
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bjx:jomwor:v:2023:y:2023:i:3:p:1-8:id:247. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucía Aguado (email available below). General contact details of provider: https://managementworld.online/index.php/mw/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.