The Futurity of Indigenous Languages in Nollywood Movies

This qualitative research delves into the futurity of indigenous languages in the context of Nollywood movies, employing a dual methodology of Focus Group Discussions (FGD) and in-depth interviews. Participants spanning two age groups, 18-36 and 36-70, engaged in the FGD sessions, adding depth and diversity to the study. The research is anchored in the Language Vitality Theory and Cultural Hybridity Theory, providing a robust theoretical framework for exploration. The study sets forth four primary objectives. Firstly, it aims to scrutinize the audience’s consumption patterns of indigenous language films vis-a-vis English language movies in Nollywood. Secondly, it delves into the audience’s perceptions and interpretations of the cultural and linguistic dimensions presented in indigenous language movies. Thirdly, the research investigates the factors contributing to the sustained use and relevance of indigenous languages in Nollywood filmmaking. Finally, the study scrutinizes the potential future roles of indigenous languages in the Nollywood film industry. The research questions, strategically derived from the objectives, guide the inquiry process. Key findings underscore the significance of subtitles in enhancing audience engagement, comprehension, and enjoyment. Participants expressed a preference for subtitles, emphasizing their role in reducing the linguistic barrier and enhancing the overall movie-watching experience. In conclusion, the study recommends concerted efforts to enhance the quality and authenticity of indigenous languages in Nollywood. Particularly, it advocates for substantial investment in subtitles, recognizing them as a pivotal factor in bridging linguistic gaps and ensuring a broader audience base. This research contributes to the ongoing discourse on the role of indigenous languages in the ever-evolving landscape of Nollywood, shedding light on both current consumption patterns and potential future trajectories.