The Influence of Entrepreneurship Education, Need for Achievement and Income Expectations on the Decision to Invest in Small Businesses in Makassar City

In this research, the objective is to examine how the variables of entrepreneurship education, achievement motivation, and income expectations influence investment decisions among small business owners in the city of Makassar. This study adopts a quantitative approach, utilizing descriptive quantitative research methods, and data collection is carried out through a questionnaire instrument. The research focuses on a population of 10,087 small business owners in Makassar. The sampling technique used is probability sampling with a simple random sampling method. By applying the Slovin method, a sample of 100 respondents is taken from 10 districts, namely Tamalate District, Manggala District, Biringkanaya District, Tamalanrea District, Mariso District, Panakkukang District, Ujung Pandang District, Tallo District, Mamajang District, and Makassar District. The collected data is further analyzed using descriptive statistical analysis and multiple linear regression. The research results indicate that when these three independent variables are combined, they significantly influence investment decisions in small businesses in Makassar. However, when analyzed separately through partial significance tests, it is found that entrepreneurship education and achievement motivation have a positive but not significant influence on investment decisions. On the other hand, income expectations have a positive and significant influence on investment decisions in small businesses in Makassar.