Innovative development of logistics services: strategic priorities and implementation tools

The article is devoted to the study of theoretical provisions and practical aspects of innovative development of logistics services for enterprises in the context of current trends in global economic development and challenges of today. The essence and content of logistics paradigms are investigated. The components of the analytical, marketing, information technology and integral paradigms are defined in the context of the evolution of the key principles of logistics support, the importance of logistics and supply chain management in the modern business environment. The considered paradigms reflect the evolution of approaches to logistics. The importance, factors and priorities of innovative development of logistics support to improve the efficiency and competitiveness of logistics services are emphasized. It is proved that modern logistics activities are impossible without organizational, technological and digital innovations, signs of transition to a new, innovative paradigm of logistics are identified, which is due to the need to adapt to modern trends in global socio-economic development. The strategic priorities for the innovative development of logistics services are determined. The content of the innovative paradigm of logistics in the context of the main tools and methods that can be used to implement the innovative development of logistics is disclosed. The author emphasizes the impact of modern technologies such as the Internet of Things, artificial intelligence, blockchain, etc. Innovative development in logistics and supply chain management is accompanied not only by the use of modern technologies, but also by the emergence of new forms of cooperation, such as marketplaces, logistics outsourcing, joint planning and use of resources, etc. The need to constantly update and implement new approaches and technologies is driven by the goals of achieving business efficiency and competitive advantage in the market. Strategic priorities for innovative development of logistics support should be customer-oriented, take into account the principles of a systematic approach and effective cooperation, create customer value and ensure environmental sustainability. To ensure optimal logistics efficiency and competitiveness, companies can choose and combine different paradigms depending on their goals, needs and the context of the current market situation.