Strategic management goals and advantages of the regional economic systems’ potential

The article substantiates the principles of strategic management of the potential of regional economic systems and highlights its advantages. The research used the methodology of the system approach, which made it possible to comprehensively investigate the outlined issues of the process of strategic management of the potential of regions, taking into account the heterogeneity of existing processes and relationships. It has been proven that the strategy of managing the potential of regional economic systems should provide for the peculiarities of regions and their opportunities in the direction of achieving development goals, and also be based on the following principles: a programmatic approach to strategic management of the region; systematic management and socio-economic and ecological development; mobility of resources and identification of latent opportunities; consistency of interests of all subjects of regional economic systems; legitimacy of management decisions. It is highlighted that the main advantages of the strategic management of the potential of regional economic systems should include: a specific target assignment of the region’s development vector; coordination of the activities of regional entities; clear organizational distribution of tasks to achieve set goals; consideration of development threats and risks; selection of alternative means and selection of the necessary tools to achieve the set goals. It is substantiated that in the strategic management of the potential of regions, it is necessary to take into account such factors as: the instability of the institutional system, which leads to a decrease in the effectiveness of management decision-making; financial and economic factors manifested in inflationary processes and bifurcation instability of economic development; scientific and technical factors caused by the reduction of funding for research and development, the underdevelopment of innovative infrastructure; socio-demographic factors caused by the displacement of people as a result of military operations, the drop in the level and quality of life of the population; environmental factors resulting in an unsatisfactory state of environmental safety.