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Integração Vertical de Serviços na Indústria de Televisão por Cabo

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Author Info

  • João Leitão

    (Universidade da Beira Interior)

Abstract

Neste artigo, é efectuada uma revisão acerca das medidas de integração vertical, e dos principais estudos empíricos que versam a relação entre integração vertical e rentabilidade. É ainda proposto um modelo cujo objectivo é estudar os efeitos da integração vertical de actividades físicas (a montante), e da integração de serviços (a jusante) sobre a procura de pacotes de serviços integrados dos operadores de Televisão por Cabo.

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Bibliographic Info

Article provided by Department of Economics, Universidade Federal de Pernambuco in its journal Brazilian Electronic Journal of Economics.

Volume (Year): 5 (2003)
Issue (Month): 2 (January)
Pages:

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Handle: RePEc:bej:issued:v:5:y:2002:i:2:leitao

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Related research

Keywords: Integração Vertical; Televisão por Cabo; Pacotes;

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