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Integração Vertical de Serviços na Indústria de Televisão por Cabo

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Author Info
João Leitão (Universidade da Beira Interior)

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Abstract

Neste artigo, é efectuada uma revisão acerca das medidas de integração vertical, e dos principais estudos empíricos que versam a relação entre integração vertical e rentabilidade. É ainda proposto um modelo cujo objectivo é estudar os efeitos da integração vertical de actividades físicas (a montante), e da integração de serviços (a jusante) sobre a procura de pacotes de serviços integrados dos operadores de Televisão por Cabo.

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File URL: http://www.beje.decon.ufpe.br/v5n2/leitao.pdf
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Publisher Info
Article provided by Department of Economics, Universidade Federal de Pernambuco in its journal Brazilian Electronic Journal of Economics.

Volume (Year): 5 (2003)
Issue (Month): 2 (January)
Pages:
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Handle: RePEc:bej:issued:v:5:y:2002:i:2:leitao

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Related research
Keywords: Integração Vertical; Televisão por Cabo; Pacotes;

Find related papers by JEL classification:
L8 - Industrial Organization - - Industry Studies: Services
L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms

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This page was last updated on 2009-12-2.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.