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Networked nudging: Designing a voter registration nudge in urban India

Author

Listed:
  • Anirudh Tagat

    (Department of Economics, Monk Prayogshala, Mumbai, India)

  • Anchal Khandelwal

    (Department of Economics, Monk Prayogshala, Mumbai, India)

  • Hansika Kapoor

    (Department of Psychology, Monk Prayogshala, Mumbai, India)

Abstract

This paper explores the potential of a behavioral intervention to improve voter registration (and turnout) among urban youth in India. Electoral bodies at the national and sub-national levels regularly conduct communication campaigns but have been unable to spur meaningful change in registration rates. We document policy lessons from a pilot behavioral intervention aimed at nudging voter registration among college-going youth in Mumbai. We adapted a plan-making intervention to make the process of registering to vote more salient and randomized at the level of educational institutions. Colleges that received the plan-making intervention had a higher registration on average than those that did not receive the intervention. Implications for intervention design, implementation challenges, and suggestions for scaling up are proposed, specific to the Indian context.

Suggested Citation

  • Anirudh Tagat & Anchal Khandelwal & Hansika Kapoor, 2021. "Networked nudging: Designing a voter registration nudge in urban India," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 5(1), pages 53-60, Septembre.
    • Handle: RePEc:beh:jbepv1:v:5:y:2021:i:1:p:53-60
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    References listed on IDEAS

    as
    1. Richard Batley & Richard Batley & Pauline Rose, 2011. "Analysing Collaboration Between Non‐Governmental Service Providers And Governments," Public Administration & Development, Blackwell Publishing, vol. 31(4), pages 230-239, October.
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    More about this item

    Keywords

    voter registration; behavioural science; interventions; plan-making; nudging;
    All these keywords.

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • D73 - Microeconomics - - Analysis of Collective Decision-Making - - - Bureaucracy; Administrative Processes in Public Organizations; Corruption

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