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Understanding the Emergent Service Practices by Synthesizing the Concepts of Context, Emergence and Service Practice

Author

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  • Karim Ullah

    (Institute of Management Sciences, Peshawar)

Abstract

The heterogeneity in service practices is considered a key attribute, which distinguishes services from goods. However, the question of 'how these service practices occurs heterogeneously? is not well researched, particularly in new and emerging service areas such as Islamic financial services. Proceeding further the debate, this paper builds model for understanding the emergent or heterogeneous service practices, by focusing on expansions of service organizations to emergent regions, sectors and service products. The concept is build by synthesizing the literatures in context, emergence and practice of Islamic financial services.

Suggested Citation

  • Karim Ullah, 2011. "Understanding the Emergent Service Practices by Synthesizing the Concepts of Context, Emergence and Service Practice," Business & Economic Review, Institute of Management Sciences, Peshawar, Pakistan, vol. 3(1), pages 29-38, April.
    • Handle: RePEc:bec:imsber:v:3:y:2011:i:1:p:29-38
    DOI: dx.doi.org/10.22547/BER/3.1.2
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