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Qualitative Content Analysis, Utility, Usability and Processes in Educational Research

Author

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  • GN Shava

    (National University of Science and Technology, Zimbabwe)

  • S. Hleza

    (National University of Science and Technology, Zimbabwe)

  • F.Tlou

    (National University of Science and Technology, Zimbabwe)

  • S. Shonhiwa

    (National University of Science and Technology, Zimbabwe)

  • E. Mathonsi

    (National University of Science and Technology, Zimbabwe)

Abstract

Qualitative data analysis requires some creativity in organizing a pile of raw data and can be a daunting task for educational researchers. The whole process of analyzing data involves breaking down raw data into manageable chunks. Effective qualitative data analysis plays a critical role in educational research outcomes. Well designed qualitative data analysis and use of computer packages is a pathway to increasing credebilty and trustworthiness in qualitative research. The goal of this desk top literature review is to elaborate on the usability, utility and processes of analyzing qualitative research data. An overview of qualitative data analysis is presented. In this article it is argued that statistical quantitative data analysis does not take full account of the many interaction effects that take place in social settings thus the need to use qualitative data analysis techniques in analysing educational research data. The main purpose of this article is to clarify the features of Qualitative Content Analysis (QCA) and highlighting how it is utilised in conduting educational research.

Suggested Citation

  • GN Shava & S. Hleza & F.Tlou & S. Shonhiwa & E. Mathonsi, 2021. "Qualitative Content Analysis, Utility, Usability and Processes in Educational Research," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(07), pages 553-558, July.
    • Handle: RePEc:bcp:journl:v:5:y:2021:i:07:p:553-558
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    Cited by:

    1. Sbonelo Gift Ndlovu & Shalen Heeralal, 2023. "Exploring the Perceptions of Grocery Retail Managers on Private Label Brands in South Africa," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, January.

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