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Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students

Author

Listed:
  • Marcelo de Rezende Pinto

    (Pontifical Catholic University of Minas Gerais)

  • Marcos Eugênio Vale Leão

    (Newton Paiva University Center)

  • Ramon Silva Leite

    (Pontifical Catholic University of Minas Gerais)

  • Danielle Ramos de Miranda Pereira

    (João Pinheiro Foundation)

Abstract

This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students.

Suggested Citation

  • Marcelo de Rezende Pinto & Marcos Eugênio Vale Leão & Ramon Silva Leite & Danielle Ramos de Miranda Pereira, 2015. "Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students," Brazilian Business Review, Fucape Business School, vol. 12(4), pages 79-98, June.
    • Handle: RePEc:bbz:fcpbbr:v:12:y:2015:i:4:p:79-98
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