How to Apply Digitization in the Tourism and Hospitality?

Information and communication technologies have moved us from an industrialized society to an information society, driven and regulated by the information content. The content of the website, the automation and robotisation as technologies used by hospitality organizations have become necessary conditions, providing a warranty that the company will be recognized on one hand. Tourism and hospitality are industries that have been most significantly affected by the information age in which we live. Due to digitization, the tourist has the opportunity to obtain preliminary information about the given destination, to take a virtual tour and to create expectations about the future destination he/she plans to visit. The digital technologies also support and help the tourist in the preplanning, planning stage as well during the trip and after it. In other words, the digitalization of tourism facilitates and contributes to the quality service of tourists. The current paper addresses the essence of digitalization through application of the artificial intelligence in the example of tourism and hospitality. What is more, it discussed how the digitalization can impact on the tourism industry. Best practices for the application of digitization in the sphere of hospitality and tourism have been also presented in the current paper.