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The Company Digital Competitiveness Focused on Intellectual Property Rights – Concept, Assessment and Strategy

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  • Maria Markova

Abstract

The method of analysis of the current status of of the IP portfolio of a company and the IP portfolio as a factor for obtaining and sustaining the company competitiveness. The aim is to present the main points of the scientific thesis of the company digital competitiveness focused on intellectual property rights (IPR). This article presents definitions, content and its general management aspects for the following terms: 1. a concept for ‘company digital competitiveness’; 2. the place and the importance of intellectual property rights for the company’s digital competitiveness; 3. a model for assessment of the company’s digital competitiveness focused on intellectual property rights as apart from a strategy to achieve digital competitiveness of the company; 4. a method for the formation of the company’s digital competitiveness strategy, focused on intellectual property rights. The paper presents the point of view for the main term ‘digital competitiveness’ as general and focuses on IP rights as an IP portfolio of the company, including the company’s competitiveness terms and economic indicators for it. Special attention is paid to IP rights as a factor for the company’s digital competitiveness and IP portfolio of a company as a content and as a structure and the methods of assessment of the company’s current status and planned future value. The final part presents examples for IP rights owned by successful companies known well all over the world as the practical issue of the thesis.

Suggested Citation

  • Maria Markova, 2022. "The Company Digital Competitiveness Focused on Intellectual Property Rights – Concept, Assessment and Strategy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 34-59.
    • Handle: RePEc:bas:econst:y:2022:i:3:p:34-58
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    File URL: https://www.iki.bas.bg/Journals/EconomicStudies/2022/2022-3/03_Maria-Markova.pdf
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    References listed on IDEAS

    as
    1. Maria Markova, 2013. "Management of Company Innovations as Intellectual Property According to the Bulgarian Legislation system," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 5-19, Janyary.
    2. Maria Markova, 2018. "Company Competitiveness through Intellectual Property," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 5, pages 35-55.
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      More about this item

      JEL classification:

      • K49 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Other

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