IDEAS home Printed from https://ideas.repec.org/a/baq/taprar/v4y2023i4p12-19.html
   My bibliography  Save this article

Analysis of factors in managing digital entrepreneurship development in tourism in Ukraine: challenges and opportunities

Author

Listed:
  • Olena Kasian

    (Sumy State University)

Abstract

Research object is the challenges and opportunities faced by small and medium-sized enterprises (SMEs) in Ukraine's tourism industry, specifically focusing on digital development and entrepreneurship.This article addresses the difficulties and advantages encountered by SMEs in Ukraine's tourism sector regarding digital development and entrepreneurship. It seeks to comprehensively analyze various facets of digitalization, encompassing distinct activities, trends in development, factors influencing trends and clusters, and pivotal areas for growth. Moreover, the study assesses the impact of European integration on the nation's tourism sector and evaluates the potential of innovative endeavors by small enterprises relative to their larger counterparts.In-depth perspectives on digitalization practices in the tourism industry of Ukraine are identified. The study investigates strategies for managing customer relationships and employs social media data to gauge customer satisfaction. Additionally, the article proposes an accelerated digitalization program for small businesses, coupled with collaborative efforts in clusters, as a means to attract investment and foster innovation. This approach is envisioned to enhance business productivity and create diverse channels for customer engagement.The study underscores the significance of advancing digital infrastructure to enhance the appeal and investment potential of Ukraine's tourism sector. Notably, the research emphasizes the importance of efficient SMEs, highlighting their potential for expansion when partnered with larger corporations. Simultaneously, it addresses the need to streamline inefficient SMEs to boost overall productivity.The article delves into the practical implementation of management strategies and the adoption of innovative practices. It underscores the value of reshaping SMEs' business models to embrace a more adaptable division of labor. Additionally, a proposed cluster strategy emerges as a potential solution to address various challenges, promoting innovation, regional development, and adaptation to evolving business environments.

Suggested Citation

  • Olena Kasian, 2023. "Analysis of factors in managing digital entrepreneurship development in tourism in Ukraine: challenges and opportunities," Technology audit and production reserves, PC TECHNOLOGY CENTER, vol. 4(4(72)), pages 12-19, August.
    • Handle: RePEc:baq:taprar:v:4:y:2023:i:4:p:12-19
    DOI: 10.15587/2706-5448.2023.286471
    as

    Download full text from publisher

    File URL: https://journals.uran.ua/tarp/article/download/286471/280656
    Download Restriction: no
    File URL: https://libkey.io/10.15587/2706-5448.2023.286471?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Tarmo Kalvet & Maarja Olesk & Marek Tiits & Janika Raun, 2020. "Innovative Tools for Tourism and Cultural Tourism Impact Assessment," Sustainability, MDPI, vol. 12(18), pages 1-30, September.
    2. Nestor Shpak & Ihor Kulyniak & Maryana Gvozd & Jolita Vveinhardt & Natalia Horbal, 2021. "Formulation of Development Strategies for Regional Agricultural Resource Potential: The Ukrainian Case," Resources, MDPI, vol. 10(6), pages 1-30, June.
    3. Nestor Shpak & Oksana Muzychenko-Kozlovska & Maryana Gvozd & Włodzimierz Sroka, 2021. "Simulation of the Influence of External Factors on the Level of Use of the Regional Tourism Potential: A Practical Aspect," Administrative Sciences, MDPI, vol. 11(3), pages 1-17, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vasyltsiv, Taras & Mulska, Olha & Hrabynska, Iryna & Ivaniuk, Ulana & Shopska, Yuliya, 2023. "Financial and economic security of agricultural business: specifics, analysis methodology, and measures of stabilization," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 9(2), June.
    2. Linda Ghirardello & Maximilian Walder & Michael de Rachewiltz & Greta Erschbamer, 2022. "Cultural Sustainability from the Local Perspective: The Example of Transhumance in South Tyrol," Sustainability, MDPI, vol. 14(15), pages 1-13, July.
    3. Marta Casanova & Simonetta Acacia & Stefano Francesco Musso & Stefania Traverso & Federico Rottura & Cristina Olivieri, 2022. "Contemporary Architecture in Genoa since 1945—Knowledge and Use through Geoservices for the Citizen," Sustainability, MDPI, vol. 14(11), pages 1-18, May.
    4. Kristýna Tuzová & Antonín Vaishar & Milada Šťastná & Martina Urbanová, 2023. "The Impacts of COVID-19 on the Visitor Attendance of Cultural and Natural Heritage: A Case Study of the South Moravian Region," Sustainability, MDPI, vol. 15(19), pages 1-20, September.
    5. Zoltán Kovács & György Vida & Ábel Elekes & Tamás Kovalcsik, 2021. "Combining Social Media and Mobile Positioning Data in the Analysis of Tourist Flows: A Case Study from Szeged, Hungary," Sustainability, MDPI, vol. 13(5), pages 1-15, March.
    6. Tomasz Duda, 2023. "More Regionality than Globality – New Trends and Challenges of Contemporary Cultural Tourism," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 27-34.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:baq:taprar:v:4:y:2023:i:4:p:12-19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Iryna Prudius (email available below). General contact details of provider: https://journals.uran.ua/tarp/issue/archive .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.