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Business Intelligence Analysis in Small and Medium Enterprises

Author

Listed:
  • Reza Maleki
  • Ehsan Sabet

Abstract

In order to share knowledge, through discussion and exchange of information, about the technological challenges and management in the digital age, this article discusses in the following sections: First, the mining process - prerequisites and their application to “Small and Medium Enterprises” (SMEs) are discussed. Section two discusses "Using Customer Analytics for Success: The Case of Mexican SMEs." In next Section reviews data management software solutions for business sustainability. Finally, a "marketing analysis" is provided by analysis of SMEs.

Suggested Citation

  • Reza Maleki & Ehsan Sabet, 2022. "Business Intelligence Analysis in Small and Medium Enterprises," International Journal of Innovation in Marketing Elements, International Scientific Network (ISNet), vol. 2(1), pages 1-11.
    • Handle: RePEc:bao:ijimei:v:2:y:2022:i:1:p:1-11:id:12
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    File URL: https://ijime.ir/index.php/ijime/article/view/12/15
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