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Investigating the Impact of Digital Marketing and Its Effectiveness on Career Growth through Export Performance (Case Study of Top Commercial Companies in East Azerbaijan Province in Iran)

Author

Listed:
  • Hossein Mehdipour
  • Naser Shirini

Abstract

The issue of growth is one of the fundamental issues in economics, which is very important both from a micro and macro perspective. It is no secret that in order to achieve sustainable growth, exports are one of the most fundamental variables, which is the main channel of monetization. For optimal export, you should have a good market share. Digital marketing is one of the most widely used tools to expand the market, so the present study has studied the effectiveness of digital marketing on job growth through export performance. The statistical population of the present study consists of 500 commercial companies in East Azerbaijan province, of which 271 companies have been selected as a statistical sample according to Morgan table and using Cochran's formula. Also, the data collection tool in this study is a questionnaire with Likert scale. Structural equation modeling and SPSS software version 25 and Smart PLS version 3 were used to analyze the data. The results indicate that digital marketing and export performance have a positive effect on job growth and micro and macro development.

Suggested Citation

  • Hossein Mehdipour & Naser Shirini, 2021. "Investigating the Impact of Digital Marketing and Its Effectiveness on Career Growth through Export Performance (Case Study of Top Commercial Companies in East Azerbaijan Province in Iran)," International Journal of Innovation in Marketing Elements, International Scientific Network (ISNet), vol. 1(1), pages 37-47.
    • Handle: RePEc:bao:ijimei:v:1:y:2021:i:1:p:37-47:id:9
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