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Banking strategies and business models in the new era

Author

Listed:
  • Giovanni Viani

    (Market Manager per l’Italia Oliver Wyman)

Abstract

Setting aside the priorities imposed by the crisis, the management of Italian banks must define strategies for redesigning the commercial bank’s model in all business areas - investment banking, commercial banking, retail banking, asset management - to identify new services opportunities and to improve customer satisfaction

Suggested Citation

  • Giovanni Viani, 2012. "Banking strategies and business models in the new era," BANCARIA, Bancaria Editrice, vol. 12, pages 23-28, December.
    • Handle: RePEc:ban:bancar:v:12:y:2012:m:december:p:23-28
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    File URL: http://www.bancaria.it/en/banking-strategies-and-business-models-in-the-new-era/
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    More about this item

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G28 - Financial Economics - - Financial Institutions and Services - - - Government Policy and Regulation
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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