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Good news, bad news: a proposal to measure banks’ reputation using Twitter

Author

Listed:
  • Vincenzo Farina

    (Università di Roma Tor Vergata)

  • Giampaolo Gabbi

    (Università di Siena)

  • Daniele Previati

    (Università Roma Tre)

Abstract

Reputation is a special issue for financial institutions, particularly nowadays due to the great pressure they are facing as a consequence of the recent financial crisis. However, in banking literature, while the concept of reputation is rather obvious, more efforts must be made to develop a measurable notion of Corporate Reputation and of its changes over time (Reputational Risk). This paper proposes a new perspective to the analysis and measurement of reputation in banking industry, directly focused on stakeholders’ opinions. In detail, we present a pilot study, using data from Twitter, to test a methodology and to offer some future research perspectives

Suggested Citation

  • Vincenzo Farina & Giampaolo Gabbi & Daniele Previati, 2014. "Good news, bad news: a proposal to measure banks’ reputation using Twitter," BANCARIA, Bancaria Editrice, vol. 9, pages 44-51, September.
    • Handle: RePEc:ban:bancar:v:09:y:2014:m:september:p:44-51
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    File URL: http://www.bancaria.it/en/good-news-bad-news-a-proposal-to-measure-banks-reputation-using-twitter
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    JEL classification:

    • G02 - Financial Economics - - General - - - Behavioral Finance: Underlying Principles
    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages

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