Highlights of Marketing Research in Romania
AbstractBeing in direct dependence with markets development - namely, with economic development level, intensity of competition and consumers demands - domestic marketing research market registered up to the year 2008 a sustained increased. More and more players have come at this market, as represented of both world famous organizations, and locally operating companies. Revenues from marketing research services showed significant annual increases for most market operators. So as expected, the economic crisis spread at this level too, the year 2009 marking the beginning of earnings decline in marketing research services. On the activity distribution point of view the research marketing market in Romania is a concentrated one, mainly dominated by a relatively small number of multinational companies.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences in its journal Studies and Scientific Researches. Economics Edition.
Volume (Year): (2010)
Issue (Month): 15 ()
marketing; marketing research; turnover; market operators;
Find related papers by JEL classification:
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Laura Catalina Timiras, 2013. "The Evolution Of The Marketing Research Market On The Level Of The European Union Countries, After 2000," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Bogdan Nichifor).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.