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Rumour has it: Modelling credibility, reputation and franchise risk

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  • Sobehart, J. R.

Abstract

For most institutions it takes years to acquire a good reputation and recognition, but it can take a single adverse event to destroy a firm's reputation and franchise value completely and put the institution out of business. In financial matters, as in any other aspects of life, people can have a variety of degrees of trust in the information they receive, which affects the probability they assign to uncertain events and how they perceive credibility and reputation. Here the authors focus primarily on credibility using a probabilistic behavioural approach that quantifies investors’ and customers’ trust in a given firm.

Suggested Citation

  • Sobehart, J. R., 2014. "Rumour has it: Modelling credibility, reputation and franchise risk," Journal of Risk Management in Financial Institutions, Henry Stewart Publications, vol. 7(2), pages 161-173, March.
    • Handle: RePEc:aza:rmfi00:y:2014:v:7:i:2:p:161-173
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    More about this item

    Keywords

    credibility; trust; reputation risk; franchise risk; risk perception; behavioural models;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • E5 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit

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