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Buying into healthcare: Why the industry must learn to appeal to consumers to survive and thrive

Author

Listed:
  • Paz, Harold L.

    (Stony Brook University and Stony Brook University Medicine, USA)

  • Knecht, Daniel

    (CVS Caremark, USA)

  • Pearson, Andrea

    (DispatchHealth, USA)

  • Rubin, Amir Dan

    (One Medical, USA)

Abstract

This paper explores the transformative changes required to address patient needs in innovative and personalised ways. The discussion delves into innovative and personalised solutions, including digital applications, virtual visits, artificial intelligence and machine learning capabilities. The authors emphasise the importance of meeting patients where they are through state-of-the-art digital solutions and propose transforming from a traditional health system to an integrated health platform. The paper includes topics such as the recent surge in digital applications and virtual visits during the COVID-19 pandemic, as well as the potential of artificial intelligence and machine learning in helping consumers better understand and manage their own health.

Suggested Citation

  • Paz, Harold L. & Knecht, Daniel & Pearson, Andrea & Rubin, Amir Dan, 2024. "Buying into healthcare: Why the industry must learn to appeal to consumers to survive and thrive," Management in Healthcare: A Peer-Reviewed Journal, Henry Stewart Publications, vol. 8(2), pages 107-116, December.
    • Handle: RePEc:aza:mih000:y:2024:v:8:i:2:p:107-116
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    More about this item

    Keywords

    Digital Health; Care in the Home; Health Care Strategy;
    All these keywords.

    JEL classification:

    • I1 - Health, Education, and Welfare - - Health
    • I10 - Health, Education, and Welfare - - Health - - - General

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