IDEAS home Printed from https://ideas.repec.org/a/aza/mih000/y2016v1i3p267-275.html
   My bibliography  Save this article

Making informed decisions: Taking a retail approach to data in a changing healthcare marketplace

Author

Listed:
  • Stinneford, Bill

Abstract

In an age of increasing competition and shrinking budgets, healthcare executives face major challenges in growing market share. With all of the challenges facing them, it is no wonder that healthcare leaders feel a strong need to take action. In an effort to grow market share and revenue, many organisations are taking bold steps: building urgent care centres, ambulatory surgery centres and free-standing emergency centres of their own; buying established physician practices and physician networks; increasing the number and complexity of their service lines; and funnelling more money into branding and marketing - and they are depending greatly on analytics to do so. Analytics help healthcare organisations answer their patient and facility expansion questions, removing uncertainty and guesswork from the process. By utilising analytics, leaders can make sound decisions based on objective data to lift revenue, compete more effectively and optimise facilities throughout the heathcare portfolio.

Suggested Citation

  • Stinneford, Bill, 2016. "Making informed decisions: Taking a retail approach to data in a changing healthcare marketplace," Management in Healthcare: A Peer-Reviewed Journal, Henry Stewart Publications, vol. 1(3), pages 267-275, September.
    • Handle: RePEc:aza:mih000:y:2016:v:1:i:3:p:267-275
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/856/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/856/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    healthcare; analytics; expansion;
    All these keywords.

    JEL classification:

    • I1 - Health, Education, and Welfare - - Health
    • I10 - Health, Education, and Welfare - - Health - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:mih000:y:2016:v:1:i:3:p:267-275. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.