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Trends in card payments processing in Central and Eastern Europe: Revolution or evolution?

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  • Tranoy, Espen

Abstract

This paper explores recent trends in the card payments markets of Central and Eastern Europe and identifies the main drivers of change. The factors discussed include regulatory pressure from the European Commission (EC) and the advent of the Single Euro Payments Area (SEPA), the growing presence of retailers in the financial services space and the impact their entry has had on product innovation, consolidation of the banking industry and the resultant need to manage the cost of their expansion plans and the impact that required new technologies, such as Europay/Mastercard/Visa (EMV), are having on the banks' infrastructure planning. In conclusion, a number of revenue-generating strategies are offered to respond to the challenges of the changing market dynamics.

Suggested Citation

  • Tranoy, Espen, 2007. "Trends in card payments processing in Central and Eastern Europe: Revolution or evolution?," Journal of Payments Strategy & Systems, Henry Stewart Publications, vol. 1(2), pages 181-190, January.
    • Handle: RePEc:aza:jpss00:y:2007:v:1:i:2:p:181-190
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    More about this item

    Keywords

    pressure on card business margins; regulatory pressure; impact of EMV; SEPA consequences; exploring Central and Eastern Europe; new revenue generating strategies;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • E5 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit

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