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Food for thought: How enterprise taxonomy powers search and creativity at America’s Test Kitchen

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  • Matzen, Ian

Abstract

America’s Test Kitchen, a Boston-based culinary media company, undertook an in-house enterprise taxonomy initiative that sought to bring order out of chaos. This case study reviews the methods and challenges encountered to create a user-centric taxonomy of food, and how the taxonomy was applied across the different stages of an asset’s life cycle to improve search and foster creativity.

Suggested Citation

  • Matzen, Ian, 2017. "Food for thought: How enterprise taxonomy powers search and creativity at America’s Test Kitchen," Journal of Digital Media Management, Henry Stewart Publications, vol. 6(2), pages 118-125, December.
    • Handle: RePEc:aza:jdmm00:y:2017:v:6:i:2:p:118-125
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    More about this item

    Keywords

    enterprise taxonomy; classification; indexing; tagging; auto-classification; automatic indexing; digital asset management; DAM;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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