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Integrating DAM systems and processes within an organisation

Author

Listed:
  • Contreras, Jacqueline

Abstract

Integrating digital asset management (DAM) systems and processes within an organisation requires caution and skill. Experience with large asset creation has taught everyone the need for a highly integrated system that manages the whole content created by an organisation. Change management techniques are needed to introduce new technology to an organisation. Restructuring the workflow to unify content can cause problems for users who are not familiar with up-to-date DAM processes. Unifying the team during implementation is just as important as unifying the content in a DAM system. Creating a rapport with all the leaders in an organisation is essential to set realistic project goals.

Suggested Citation

  • Contreras, Jacqueline, 2014. "Integrating DAM systems and processes within an organisation," Journal of Digital Media Management, Henry Stewart Publications, vol. 2(4), pages 298-302, March.
    • Handle: RePEc:aza:jdmm00:y:2014:v:2:i:4:p:298-302
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    More about this item

    Keywords

    DAM; digital asset management; DAM systems; collaborative working; workflow;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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