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Governance for digital asset management

Author

Listed:
  • Mcgraw, Dan

Abstract

Strategy is key when implementing digital asset management systems, and if organisations are not careful to take an efficient approach to DAM at the implementation stage, they can find themselves with a less-than-efficient DAM system. This article explores the need for governance of DAM initiatives, and the different approaches to take when implementing a DAM system.

Suggested Citation

  • Mcgraw, Dan, 2014. "Governance for digital asset management," Journal of Digital Media Management, Henry Stewart Publications, vol. 2(3), pages 203-205, February.
    • Handle: RePEc:aza:jdmm00:y:2014:v:2:i:3:p:203-205
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    More about this item

    Keywords

    digital asset management; DAM; governance; user experience; DAM platform;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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