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With digital advances, bancassurance leaps forward

Author

Listed:
  • Ringsted, Sean

    (Chief Digital Officer, Chubb, USA)

Abstract

Bancassurance is enjoying a renaissance in the financial services industry largely because of the upheaval of consumer expectations and the growing trend of digital banking ecosystem integrations with other industries. Shifts in customer-centric design thinking and the blurring of boundaries between industry sectors are bringing bancassurance back into fashion but with new digital capabilities and experiences. This paper illustrates the context and environment in which industry players operate, where banks can capitalise on digital advances in bancassurance, how banks are facing and responding to the challenges of digital services and, finally, how these changes are creating a win-win-win opportunity for banks, insurers and their shared consumers.

Suggested Citation

  • Ringsted, Sean, 2021. "With digital advances, bancassurance leaps forward," Journal of Digital Banking, Henry Stewart Publications, vol. 6(2), pages 161-171, September.
    • Handle: RePEc:aza:jdb000:y:2021:v:6:i:2:p:161-171
    as

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    More about this item

    Keywords

    FinTech; API; Insurance; Bancassurance; Digital Banking; Partnership;
    All these keywords.

    JEL classification:

    • G2 - Financial Economics - - Financial Institutions and Services
    • E5 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit

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