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How can regional airports make the most of opportunities open to them? Lessons learned from Bologna Airport’s experience

Author

Listed:
  • Ventola, Nazareno

    (CEO & Managing Director, Aeroporto Marconi di Bologna, Italy)

  • Franco, Nazzarena

Abstract

Regional airports can range from highly profitable companies to loss-making pure connectivity providers, depending on their geographical and competitive positioning. Analysing the performance of Bologna Airport, the authors propose a taxonomy of regional airports, depending on their primary function and considering their logistics and relative degree of competition. In the final part of this paper, Bologna Airport’s business strategy is proposed in detail, as an example of how regional airports can utilise their strengths in order to build competitive advantage and create value for their stakeholders and shareholders.

Suggested Citation

  • Ventola, Nazareno & Franco, Nazzarena, 2017. "How can regional airports make the most of opportunities open to them? Lessons learned from Bologna Airport’s experience," Journal of Airport Management, Henry Stewart Publications, vol. 11(4), pages 386-398, October.
    • Handle: RePEc:aza:jam000:y:2017:v:11:i:4:p:386-398
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    More about this item

    Keywords

    regional airports; business model; competition; mission; business strategy; competitive advantage;
    All these keywords.

    JEL classification:

    • R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics
    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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