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Increasing revenue generation by improved customer flow and sale points: Dubai Duty Free

Author

Listed:
  • Staunton, Sean

Abstract

Every retailer strives to have the most inviting shop possible. Customer flow is key to this. The customer needs to be engaged for every moment that they are in proximity to the retail outlet. This paper discusses how Dubai Duty Free deals with this challenge.

Suggested Citation

  • Staunton, Sean, 2010. "Increasing revenue generation by improved customer flow and sale points: Dubai Duty Free," Journal of Airport Management, Henry Stewart Publications, vol. 5(1), pages 7-9, September.
    • Handle: RePEc:aza:jam000:y:2010:v:5:i:1:p:7-9
    as

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    More about this item

    Keywords

    customer flow; Dubai Duty Free; duty-free; sales points; retail security;
    All these keywords.

    JEL classification:

    • R4 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics
    • R40 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - General
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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