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Seizing an opportunity: Reimagining a corporate campus during the pandemic

Author

Listed:
  • Maggos, Julie

    (IA Interior Architects, USA)

  • Schmitz, Stephanie

    (IA Interior Architects, USA)

  • Bird, Sarah

    (IA Interior Architects, USA)

Abstract

Financial services company Teachers Insurance and Annuity Association (TIAA) retained IA Interior Architects to renovate and modernise its Charlotte, North Carolina campus — a 92-acre site encompassing six office buildings, various parking facilities and nearly 1mft2 of interior space. The timing was noteworthy: IA was hired in late 2019 and presented the final strategy report to the client in March 2020 — just days before the COVID-19 pandemic shutdown. That meant having to revisit the already completed workplace strategy and conceptual plan and adjust them for a new, and very uncertain, reality. In addition to redesigning the layout and workstation configuration for social distancing protocols, the client, which had just ended a work-from-home programme rolled out a few years previously, needed to rethink its goal of bringing all 5,000 employee-associates back to campus five days a week. Pivoting again, the team had to contemplate what a new hybrid policy would look like and determine how the design and messaging could best support it. Pandemic aside, many clients face similar situations when embarking on large-scale multiyear projects in a volatile economy, or simply when business needs shift midway through a facility redesign. Additionally, many design strategies employed and challenges solved at TIAA are relevant to other organisations: accommodating changing headcounts; enticing hybrid and remote employees to the office; enabling movement and work-setting choice throughout the day; creating collaboration and small-group gathering spaces; bringing cohesion to a large campus; and future-proofing a facility to answer current work needs while artfully anticipating future ones.

Suggested Citation

  • Maggos, Julie & Schmitz, Stephanie & Bird, Sarah, 2023. "Seizing an opportunity: Reimagining a corporate campus during the pandemic," Corporate Real Estate Journal, Henry Stewart Publications, vol. 12(4), pages 340-350, June.
  • Handle: RePEc:aza:crej00:y:2023:v:12:i:4:p:340-350
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    More about this item

    Keywords

    hybrid work; employee experience; campus renovation; workplace strategy; experiential design; employee wellness; workplace amenities; flexible; campus; redesign;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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