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Proworking: Redefining the workplace and the role of corporate real estate

Author

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  • Hampton, John

Abstract

The term ‘workplace’ has taken on a new meaning, now referring to work environments both within and outside of a company's portfolio of leased or owned properties. With the proworking concept, a company adopts a holistic approach to its use of real estate and commits to offering multiple options for employees to be at their most productive, in the places that best support achieving business results. Delivering that environment means re-envisioning how and where workers access the space and resources they need. Proworking extends the concept of co-working to the enterprise, with owners of real estate consistently providing professional and well-maintained work environments to mobile professionals.

Suggested Citation

  • Hampton, John, 2014. "Proworking: Redefining the workplace and the role of corporate real estate," Corporate Real Estate Journal, Henry Stewart Publications, vol. 3(3), pages 207-216, April.
    • Handle: RePEc:aza:crej00:y:2014:v:3:i:3:p:207-216
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    More about this item

    Keywords

    alternative workplace strategies; workplace productivity; third places; proworking; corporate culture; occupancy planning; portfolio optimisation; worker enablement; innovation; collaboration;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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