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Enabling generative AI through use cases in a big enterprise

Author

Listed:
  • Mora, Enrique

    (Carrer de Clara Campoamor, Spain)

  • Dell’Orletta, Luca

    (Carrer de Clara Campoamor, Spain)

Abstract

In the emerging field of generative artificial intelligence (GenAI), we possess the potential to significantly enhance our business operations and processes. Achieving this goal within a large corporation like Nestlé is challenging, however, given the immature stage of this technology. This paper outlines the approach to implementing GenAI at Nestlé, guided by the most influential use cases. It also underscores the importance of scaling people’s capabilities and establishing legal, ethical and compliance frameworks to support the deployment of this technology.

Suggested Citation

  • Mora, Enrique & Dell’Orletta, Luca, 2024. "Enabling generative AI through use cases in a big enterprise," Journal of AI, Robotics & Workplace Automation, Henry Stewart Publications, vol. 3(1), pages 5-14, September.
    • Handle: RePEc:aza:airwa0:y:2024:v:3:i:1:p:5-14
    as

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    More about this item

    Keywords

    AI; generative AI; GenAI; LLM; enterprise;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • G2 - Financial Economics - - Financial Institutions and Services

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