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Application of Corporate Social Responsibility in the hospitality sector: the case of The Gran Hotel Don Manuel

Author

Listed:
  • Alfredo Acedo Morán

    (University of Extremadura)

  • Mercedes Galán Ladero

    (University of Extremadura)

Abstract

The aim of this paper was to determine the orientation degree towards Corporate Social Responsibility (CSR) and the CSR measures carried out by Gran Hotel Don Manuel (located in Caceres, Spain). Thus, an interview to the hotel manager was conducted. Different indicators of the scale proposed by Gallardo et al (2013) were followed in it. The main conclusion is that the company has a high degree of orientation towards CSR, although it could be improved with the appropriate policies.

Suggested Citation

  • Alfredo Acedo Morán & Mercedes Galán Ladero, 2020. "Application of Corporate Social Responsibility in the hospitality sector: the case of The Gran Hotel Don Manuel," Responsibility and Sustainability, IAPNM LATAM, vol. 5(1), pages 3-11, January-N.
    • Handle: RePEc:ayu:journl:v:5:y:2020:i:1:p:3-11
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    More about this item

    Keywords

    Responsabilidad Social Corporativa; Sector Hostelero; Gran Hotel Don Manuel;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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