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Multicultural interactions in successful economic activities: the case of the Municipality of Dospat (Bulgaria)

Author

Listed:
  • Yuliyana Yarkova

    (Trakia University Stara Zagora)

  • Blaga Stoykova

    (Trakia University Stara Zagora)

Abstract

Cultural variety is one of the primary characteristics of contemporary European societies. As a result, more and more companies should operate on different territories/countries and face different languages and cultures. This should not be a real problem, however, as a number of authors and leading global firms explicitly acknowledge the importance of a diverse workforce to serve an also increasingly diverse customer range. On the above basis, this research is focused on the Bulgarian Municipality of Dospat, a region with a diverse religious and ethnic composition, aiming the identification of key issues related to multicultural interactions in the successful economic activities in the area. In this sense, and even when exploratory, our findings suggest the positive influence of multiculturalism in the success of economic activities.

Suggested Citation

  • Yuliyana Yarkova & Blaga Stoykova, 2015. "Multicultural interactions in successful economic activities: the case of the Municipality of Dospat (Bulgaria)," Responsibility and Sustainability, IAPNM LATAM, vol. 3(3), pages 67-76, September.
    • Handle: RePEc:ayu:journl:v:3:y:2015:i:3:p:67-76
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    More about this item

    Keywords

    multiculturalism; local development; business success; Bulgaria; Municipality of Dospat;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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