IDEAS home Printed from https://ideas.repec.org/a/ayu/journl/v1y2013i3p1-14.html
   My bibliography  Save this article

Evaluating alternatives to support social marketing: a framework for alcohol control policy development

Author

Listed:
  • Jaco van Tonder

    (Stellenbosch University)

  • Frikkie J. Herbst

    (Stellenbosch University)

  • Marlize Terblanche-Smit

    (Stellenbosch University)

Abstract

Even when the harmful consumption of alcohol causes nearly 4% of deaths globally, the fight against alcohol abuse remains a low priority in public policy. To address the rising alcohol abuse problem in South Africa, several control policies are under review, one being a proposed ban on alcohol advertising. The purpose of this study is to evaluate alternative policies to address alcohol abuse and support social marketing campaigns. At this purpose, data from several countries were analysed and a policy strength framework was developed. The findings indicate that alcohol control policies which influence the availability and affordability of alcohol are most effective in reducing per capita consumption and related harm.

Suggested Citation

  • Jaco van Tonder & Frikkie J. Herbst & Marlize Terblanche-Smit, 2013. "Evaluating alternatives to support social marketing: a framework for alcohol control policy development," Responsibility and Sustainability, IAPNM LATAM, vol. 1(3), pages 1-14, September.
    • Handle: RePEc:ayu:journl:v:1:y:2013:i:3:p:1-14
    as

    Download full text from publisher

    File URL: https://responsibility-sustainability.org/index.php/R-S/article/view/17/18
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    social marketing; alcohol abuse; alcohol advertising; alcohol control policies;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ayu:journl:v:1:y:2013:i:3:p:1-14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Luis Camilo Ortigueira Sánchez (email available below). General contact details of provider: https://responsibility-sustainability.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.